Tag
science communication
10 posts tagged science-communication.
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The cold email that gets a reply from a busy researcher
How to write a cold email a busy researcher will actually answer. Real before-and-after teardowns, plus the honesty line most people skip.
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How to Write an Academic Press Release That Gets Picked Up
Learn how to translate dense scientific papers into an academic press release that captures journalist attention and builds public trust without losing scientific accuracy.
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The plain-language summary, and how to write one
A 200-word plain-English summary of your paper is the highest-value writing you can do this year. It is the version LLMs quote, reviewers skim, and journalists paraphrase. Here is how to draft one in five minutes.
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Academic Content Marketing Explained
Learn how to apply academic content marketing principles to your publications to scale your distribution, increase citations, and bypass traditional distribution bottlenecks.
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What AI search actually sees when it looks for your work
Discovery is shifting to AI assistants that can only surface text they can parse. Here is how to check whether your research shows up, and how to fix it if it doesn't.
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How Professors Build Influence Online
Discover how modern professors build an authentic academic personal brand online to unlock international collaboration, driving inbound citations and invitations.
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The most effective visibility work doesn't look like self-promotion
If self-promotion feels gauche to you, good news: the highest-payoff visibility work isn't self-promotion at all. It's discoverability infrastructure, aimed at the reader, and you can do all of it without ever bragging.
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Is it ethical to use AI to promote your research?
Is it ethical to use AI to promote your research? The case that it is unethical not to — because if careful researchers stay quiet, the reckless inherit the microphone.
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Why the wording of your abstract affects how often you get cited
A 136,615-paper study found that abstracts with more promotional language drew more citations, views, and media coverage — even within Nature, Science, and PNAS.
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AI Articles Overtook Human Articles. That Is Not Automatically Bad
AI-generated articles now outnumber human-written ones. That is a shift in production, not an automatic decline — the leverage moves from writing to filtering and quality signals.