Tag
self promotion
13 posts tagged self-promotion.
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The man who studied delayed recognition, and then suffered it
Eugene Garfield coined 'delayed recognition' for papers the world ignores for years. A 2025 preprint shows his own paper on it sat almost uncited for 28 years.
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The most effective visibility work doesn't look like self-promotion
If self-promotion feels gauche to you, good news: the highest-payoff visibility work isn't self-promotion at all. It's discoverability infrastructure, aimed at the reader, and you can do all of it without ever bragging.
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You mean to, and you won't: the intention gap in research visibility
About 90% of researchers value public engagement. About 32% actually do it. The gap isn't willpower, it's the lack of a recurring prompt. Here is the fix.
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Why Great Research Gets Ignored Online
Discover why excellent academic papers fail to gain citations and how to fix the underlying structural gaps in research discoverability.
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Your research posts shouldn't sound like everyone else's: meet Content Studio
Most AI writing tools produce generic, findable-by-nobody text in a voice that isn't yours. Content Studio learns your writing, anchors on your takeaways, and ships every format in one run.
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Personal Branding for Researchers: The Complete Guide
Discover how to build a modern academic personal brand to increase research visibility, unlock grant opportunities, and expand your scholarly network.
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Where is my $400,000?
Barabási's The Formula prices a citation at about $100,000. That number is an average over a power-law distribution, so most citations are worth far less and a few are worth fortunes. What your next citation is worth depends on where you sit.
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Findability isn't spray-tweeting: the honest case for promoting your work
A 2024 randomized trial showed that tweeting your paper buys downloads, not citations. So here is the honest version of the case for promotion: be findable, don't broadcast.
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Stop telling me what to do. Tell me what you want to know.
Most research-visibility work changes nothing. A six-year analysis that ended in one question, and how to tell which visibility tasks are worth doing.
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She could've been Erdős-1, but she was shy
She turned down a paper with Paul Erdős because she was too shy. On the gender gap in self-promotion, why visibility is part of the job, and how to leave a trail without bragging.
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It's not the Matthew effect. It's the Daniel effect.
Early success predicts later success — Merton called it the Matthew effect. Why AI doesn't level the field the way it appears to, and what to do about a cold start with no audience.
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Is it ethical to use AI to promote your research?
Is it ethical to use AI to promote your research? The case that it is unethical not to — because if careful researchers stay quiet, the reckless inherit the microphone.
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Promoted papers keep pulling ahead: what the Kudlow RCT looks like at 36 months
A randomized controlled trial (Kudlow, Brown & Eysenbach, JMIR 2021) shows six months of cheap paper promotion produced a citation gap that kept widening for three years after the promotion stopped.