Tag
social media
12 posts tagged social-media.
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Show up where the conversation is
Two low-effort habits that compound into lasting academic visibility: answer one public question a month where your sub-sub-field actually asks them, and give the same sharp talk many times instead of writing a new one each time.
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Academic Content Marketing Explained
Learn how to apply academic content marketing principles to your publications to scale your distribution, increase citations, and bypass traditional distribution bottlenecks.
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How Professors Build Influence Online
Discover how modern professors build an authentic academic personal brand online to unlock international collaboration, driving inbound citations and invitations.
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The ground keeps moving: why visibility is maintenance, not a project
A perfect one-time visibility setup still decays, because the platforms that carry your audience keep moving. New data on 276,431 scholars shows how fast the ground shifts, and what to do about it.
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Best Research Distribution Platforms Compared
Compare the best research distribution platforms. Learn the key differences between passive repository profiles and active outreach infrastructure.
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LinkedIn Strategies for Academic Researchers
Master LinkedIn for researchers in 2026. Learn how to share your academic work, build a global peer network, and drive citations.
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Altmetrics vs Citations: What Matters More?
Altmetrics vs citations: what each one measures, how skewed altmetric attention really is by field, how funders read it, and how to optimize for both.
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Personal Branding for Researchers: The Complete Guide
Discover how to build a modern academic personal brand to increase research visibility, unlock grant opportunities, and expand your scholarly network.
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How to Promote a Research Paper After Publication
A complete guide to promoting research papers after publication using targeted academic outreach, digital distribution, and AI visibility strategies.
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Findability isn't spray-tweeting: the honest case for promoting your work
A 2024 randomized trial showed that tweeting your paper buys downloads, not citations. So here is the honest version of the case for promotion: be findable, don't broadcast.
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Your one-week spike: why posting once doesn't keep your work visible
95% of the tweets about a paper happen in its first seven days. A single launch post is a one-week event, not a strategy. Here is what to do instead.
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It's not the Matthew effect. It's the Daniel effect.
Early success predicts later success — Merton called it the Matthew effect. Why AI doesn't level the field the way it appears to, and what to do about a cold start with no audience.